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What is commercial finance?

Commercial finance sits between the numbers and the decisions that drive your business.

 

It’s not about producing accounts or filing tax returns. It’s about understanding what your numbers are telling you and using that insight to make smarter decisions about growth, profitability and performance.

 

At Twenty Six Insights, I help sports and creative businesses understand what’s happening beneath the surface — turning data into practical actions that support better outcomes.

Sound familiar?

These are the questions commercial finance is built to answer. If any of them sound like something you've thought about, that's exactly where I come in

Growth & Strategy

Can I afford to hire?

What happens if revenue grows by 20%

Should I invest in new equipment or facilities?

Profitability

Which services are making money?

Which clients are most profitable?

Am I charging enough?

Cash flow

Why is cash always tight, even when we're busy?

How much cash do I actually need>

When might I need funding?

Performance

Which KPI's should I actually be tracking?

Why is revenue growing but profit isn't?

What's really driving my business performance?

Business decisions

Should I expand, or is it not the right time?

Should I outsource or keep it in-house?

What are the real risks of this decision?

Return on investment

Will this project grow my business?

Will it be profitable - and when?

How long will it take to generate a return?

Recognise any of these?

These are exactly the conversations we'd have. Let's start with a free 30-minute call

IS A FULL-TIME HIRE THE RIGHT ANSWER?

For many businesses, the challenge isn't whether they need better financial insight - it's whether they need it five days a week

A commercial finance professional with the right experience commands a salary of around £70,000, maybe more, but the salary is only part of the story

True cost of a £70,000 commercial finance hire

Based on 2025/26 UK employer rates

Salary

£5,833/mo

£70,000

Employer NI

£813/mo

£9,750

Employer Pension

£110/mo

£1,321

Total employer cost

£6,756/mo

£81,071

Before recruitment fees, equipment, software licenses and training

MONTHLY COMMITMENT

£6,756/month

Minimum - before any additional costs

NOT INCLUDED IN ABOVE

+  Recruitment agency fees (typically 15-20% of salary)
+  Equipment and software licences
+  Training and professional development
+  Management time and onboarding
+  Holiday and sick pay cover

For businesses that need senior commercial finance thinking - but not five days a week - there's another way.

Real-world examples

The examples below are based on real commercial finance challenges I’ve worked on. Details have been simplified and anonymised to protect confidentiality.

1.  Improving profitability in an online sales channel

THE RESULT
Loss-making products identified, pricing optimised, and a loss-making operation returned to profit within four months.

HOW IT HAPPENED
A targeted pricing review identified that not all operational costs were being reflected in the pricing, and 50% of products were selling at a loss. After fixing this, we focused on reviewing how demand of products differed with price changes - this allowed us to target the peak selling price that would maximise profit.

2.  Identifying the profitability of an investment

THE RESULT
The initial proposal was deemed less profitable, and a better alternative found

HOW IT HAPPENED
An investment proposal was assessed by reviewing the upfront cost, ongoing operational impact, and expected financial return. The analysis showed that the payback period was longer than desired, leading the business to pursue a more profitable alternative.

3.  Sales volumes were up, profit was down

THE RESULT
Product-level profitability identified, allowing the business to focus on higher-value opportunities.

HOW IT HAPPENED
A full year-on-year sales review conducted to assess not just volume, but product mix. Volume alone can be misleading - so by breaking it down to item level we identified that the products that had seen an increase over the last year were the less profitable ones. Once the business understood this, they made better strategic decisions on their products

Still have questions?

Everything you need to know about working with Twenty Six Insights is covered in the FAQs

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